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A Sports Logo Review of The Cleveland Cavaliers

October 27, 2014
The Cleveland Cavaliers have a lot of buzz surrounding them with LeBron’s return. It’s certainly not for their logo.
 I don’t hear a lot of people rip the Cavaliers’ logo and that makes sense. Often times, a logo is as cool as those who wear it. The most popular player in the league now wears it, so, naturally, it looks cooler. (In Stephen A. Smith voice) Howevuh, this logo is about as generic as can be.
It has a basketball, the team’s name and city, an item–in this case, a sword–and some outlining to add color. That’s it. The logo is void of subtle detail, unique and defining characteristics, and significance to the area. If you ever need a template for a generic logo, this is it.
With all of that being said, I can get beyond that frustration to see some positive in it.
I like the color combination. It’s a unique shade of red with blue and yellow complementing it, nicely.
The sword offers some personality as it strikes through the lettering. Plus, it eliminates some ambiguity about the specificity of the ‘Cavalier’ name and helps put some life to it.
The font is a seven on a ten-point scale with credit offered for the underline of the ‘S’ which smoothly blends into the image. I like the blue shadow that exists within the yellow outline.
But, I still go back to the generic feel and absence of connection this logo has which makes it tough for me to smile down upon it with a favorable grade. Like LeBron’s mysteriously no longer-receding hairline, this logo will need some juice to spruce it up.
While researching this logo, we found this Cavaliers retro logo thanks to sportslogos.net. The Cavaliers used this logo from 1983-84 through 1993-94. When I see this logo I think of great names like Larry Nance, Mark Price and Brad Daugherty.
Speaking of LeBron the Akron, Ohio native, we have our own sports logo for his hometown. Akron is the fifth largest city in Ohio and is also known as the Rubber Capital of the world, or “Rubber City”. At one point in the early 1920’s, Goodyear, Firestone and General Tire each had their headquarters in Akron and that’s how they got their anointed nickname. Goodyear is still based in the city.
Ferdinand Schumacher, the inventor of oatmeal and breakfast cereal, hails from Akron but we felt as though the Akron Oatmeal wouldn’t be a best seller. We do however feel as though the Akron Rubbers and our speedy tire logo on a super soft t-shirt will be a favorite. We love the name and the history that surrounds our awesome Akron Rubbers sports logo. Enjoy this Akron funny t-shirt.
Thanks as always for reading,
Jared Sandler
Awesome Sports Logos
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