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Who Wins the Super Bowl Sports Logo Showdown Patriots or Seahawks

January 29, 2015
By Sunday, you will be sick of the opinions on who is going to win, deflate gate and prop bets asking which color hoodie Coach Belichick will wear and if it will have sleeves. One debate that might not be as common will be which sports logo comes out on top, the Seahawks or the Patriots? As WWE Hall of Famer Jim Ross says, this debate “is sure to be a slobber knocker”!

So let’s dive in. As this blog is being written, New England on the field is a slim one point favorite so let’s start with the Patriots. How sweet would it be if the Patriots ran on to the field with old “Pat Patriot” on their helmets?

I know that it’s just a dream and the NFL would never allow a throwback in the Super Bowl. The years of this logo were many of the lean years of this franchise. Hard to believe but you need to be older than 20 to realize that the Patriots were the laughing stock of the league at one point. Many thought it was a sure thing that the Patriots would be moving to St. Louis under new owner James Orthwein, the previous owner to Robert Kraft. Mr. Kraft has done amazing things with this franchise making it one of the tops in the league but many have forgotten that James Orthwein bought the club, kept it in New England and hired some coach named Bill Parcells who drafted a guy named Drew Bledsoe and the rest is history. During that same transition, the Patriots needed a vast image change so that included a logo makeover. I remember I was attending Curry College in Massachusetts at the time, pre internet (Don’t remind me that I’m old) and my buddies and I were clamoring to see what the new logo looked like. As soon as I saw it, I wondered what the tie in to Elvis was because it looked like the King of Rock and Roll dressing up for a 4th of July party.
Just like anything, winning is the best cure to forget about things like bad logos but I often wonder how popular “Pat Patriot” would have been had they stuck with it?  They still sell a lot of old logo merchandise so that may be the answer to my question.
On to the defending Super Bowl Champion Seattle Seahawks.
Full disclosure, I have liked this logo since I was a kid and it hasn’t seen much transformation over the years. Names like Dave Krieg, Steve Largent and running back Curt Warner played at the old Kingdome in Seattle with a slight variation in color but basically the same sports logo. Now names like Russell Wilson, Marshawn Lynch and Richard Sherman have the city going wild. Here is a comparison of the logos over the years.
 Oldest logo
Logo from 2002-2011
Current logo
Photos and timeline courtesy of sportslogos.net.
Just recently a terrific blog was written by Dr. Robin K. Wright who is the Curator of Native American Art and Director of the Bill Holm Center at the Burke Museum, University of Washington. He talks about what he believes is the influence of the Seattle sports logo, theKwakwaka’wakw mask which is now on display at the Burke Museum through July 27th.
 
Photo courtesy of the Burke Museum
This is what I mean when I talk about the history of sports logos and what they mean to that region. That is why it is so important that we keep the originality in sports logos. For this Super Bowl, both teams have terrific regionalization with their logos.
As for who wins in the logo battle, I’m going to make my friends back in New England upset by going with the Seattle Seahawks. If it was Pat Patriot, there would be no question but the Seahawks logo is consistent with great colors and displays great history in the region tying in a local animal and an ancient mask. That beats out Patriotic Elvis.
Thanks as always for reading and I hope it’s an awesome game. Thanks to all of you who have supported the cause by purchasing one of our awesome t-shirts and to those of you who have joined our awesome VIP t-shirt of the month club.  Enjoy the Game!
Gavin Spittle
Founder, Logo Lover, T-shirt Wearer
Awesome Sports Logos
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