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Giving Baseball the Middle Finger is a Good Thing

May 23, 2015
Okay, okay, before you hit the panic button, let me say that everyone here at Awesome Sports Logos loves our national pastime, baseball. In fact when you think of unique sports logos in cities across the country, I think that baseball leads the way in embracing the way to celebrate local culture.
For a while baseball logos were heading in a generic direction. Take the Atlanta Braves for example. Here are the names of their minor league teams. Gwinnett Braves (AAA), Mississippi Braves (AA), Rome Braves (A), Danville Braves (Rookie), Dominican Summer League Braves (Rookie), Gulf Coast League Braves (Rookie). Finally we found one, their high (A) ball team is the Carolina Mudcats.
Luckily, the generic “Braves” across the board is fading. We are seeing a turnaround and there is a reason why. At one point the marketing strategy was to mirror the major league logo. The move builds brand awareness which sells more gear for the big league club. Now we are seeing new teams pop up with original logos and an amazing surge in merchandise sales. We are seeing a trend in coming up with unique names and logos which makes us so happy. We got into the t-shirt business with a goal of bringing back the fun and creativity to sports logos. Thank goodness some organizations shared our passion with extremely creative new logos like the El Paso Chihuahuas which is now among the top selling merchandise in the minors. It was an awesome feeling flying into El Paso’s airport and seeing Chihuahuas merchandise for sale.
In fact last year, minor league baseball announced their top 25 licensed merchandise retail sales. Not one shared their parent club’s name. Now that’s progress. So why does baseball deserve the middle finger? Well we feel as though we have come up with one of the great baseball logos.
The name Middleton Fingers came from a contest when we first launched our funny sports t-shirt line. We wanted sports logo fans to name our next Awesome Sports Logo. The winner would receive $1,000 and ironically, we received just over one thousand entries. Lee B from California sent in the Middleton Fingers name and we were off to the races. When we told our designer Matt about the contest winner, he didn’t even need our input. He told us he had this one and boy did he ever.  What a great logo.
Our logo was even used by 105.3 The Fan in Dallas/Fort Worth for their event, “Fan Flipoff” last year at this time.
It’s great to see that creative baseball logos are on the comeback. Support the cause by picking up our Middleton Fingers awesome t-shirt. It’s sure to be a closet favorite, I promise.
 
Thanks as always for reading,
Gavin Spittle
Founder, Logo Lover, T-shirt Fanatic
Awesome Sports Logos
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