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Sports Logo Spotlight on the Kansas City Royals

August 3, 2015

The Kansas City Royals entered the American League as an expansion franchise in 1969, the same year the Seattle Pilots were birthed into baseball. A local businessman, Ewing Kaufman, founded the team after, according to the team’s documented history on its website, Stuart Symington, then acting as a United States Senator from Missouri, demanded a new franchise for the city after the Athletics moved to Oakland in 1968.

The Royals have won one World Series title (1985), and have appeared in two other Fall Classics, most recently in 2014 losing to the Giants.

I’ve long enjoyed the Royals’ logo because of its simplistic nature.

The “K” and “C” do not interlock, but they overlap with one another at the curl of the K’s right leg and the spine of the “C.” With more than a few known interlocked letters in baseball, this is a nice twist to create the franchise’s own identity.

Paired with the lettering is the “Royals” script beneath it. While the font is different than the “KC” lettering, which in some ways seems odd, I guess it is appropriate in its fanciness considering the stigma of the “Royal” nickname. Something royal should be fancy, right?

Speaking of royal, I like the shield-shaped geometry around the “KC” lettering, topped with a crown. It would certainly be my favorite element of the logo if it wasn’t such a lie. The problem is that the connotation of “royalty” disconnects from the true origins of the logo. Oddly enough, the origin of the nickname isn’t named after royalty. It comes from the American Royal livestock show, horse show, rodeo, and barbeque competition held annually in Kansas City.

I’m torn on this because the royal feel is different from the origins of the nickname. It would be cool if they incorporated the annual show more in its logo. I’m not necessarily asking for the logo to be a brisket or a rib or anything, but something to do with a rodeo or something of that nature would be cool, too.

I’m indifferent on the coloring. The gold makes sense and I think it goes well with blue, though the color of royalty is purple. Nothing about the coloring jumps out or pops. I do dig their home uniform with the bleached white and the blue lining. But, in reality, that isn’t truly unique or anything.

Overall, I like this logo just fine, but I certainly don’t love it, and a big part is how the logo is presented versus the true origin of it. I’ll give it a B-.

One baseball logo that is true to its origin is the  Dade City Kumquats. The city of St. Joseph in Dade County Florida is known as the Kumquat Capital of the world. Each year 40,000 people descend on this area for the one-day Kumquat Festival. Who would have thought a kumquat would attract so many people? 

What is a Kumquat besides a funny name? A Kumquat is in the citrus family and looks like an orange, but it’s the size of an olive. We decided to take a cute looking fruit with a funny name and make it into an awesome baseball logo. A funny name with a funny logo equals a top of the line funny t-shirt in our book. We hope you like our Dade City t-shirt!

Thanks as always for reading!

Jared Sandler

Awesome Sports Logos Columnist

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