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Five Teams Ready For a Sports Logo Facelift

December 2, 2015
Teams amend or upgrade their logos from time-to-time, sometimes coming with a change in venue or some other notable change within the organization. Some logos change for the better, others change for the worse. Some don’t change at all and become stagnant. Here are five logos I think need to be upgraded for various reasons.
In no particular order
Logos courtesy of sportslogos.net 
1. Colorado Rockies: Their logo was created in the 90s when the organization was born…and it very much looks like a logo created in the 90s. As we’ve coursed into our second decade, the logo remains way behind. I’d love to see the Rockies infuse a little bit of life or energy into a new logo.
2. Arizona Diamondbacks: I don’t hate their logo, which has evolved a bit since the team came into existence in the 90’s just a few years after the Rockies, but I just think it has so much potential. A snake is a very versatile nickname with which you can create a great logo and I’d love to see them take advantage of cool “Diamondback” name.
3. New York Islanders: I guess I don’t know how much you can do with an “Islander” but anything is better than their current look. They’ve gotten a pass because the franchise has been stuck in a cycle of ineptitude, but if they hope to turn things around with their young talent, maybe they should upgrade their logo with a more appealing, younger look. I mean, honestly, do you look at this logo and think, Cool! or I gotta get it! or anything else?
4. Detroit Pistons: They upgraded their old logo to something new (the galloping horse on fire) and then switched back to a slightly more modern version of the old logo. That’s cool. I love the throwback look when you tweak it a bit, but I just have never loved this one. It’s a basketball with “Detroit Pistons” across it. How much more boring or basic can you be?
5. Atlanta Falcons: There are few things I love more than a cryptic logo and their logo possesses some hidden aspects with the “F” shaped Falcon. With that said, it offers very little else. To me, it’s kind of boring to me and  it just seems like there’s much more you can do with a Falcon than make it a sideways flying, lifeless bird.
One list of sports logos that doesn’t need an upgrade because you are in charge is our Awesome Sports Logos T-shirt of the Month Club. You pick the logos you love and each month, a super soft t-shirt that is sure to be a closet favorite will arrive in your mailbox. It’s a creative holiday gift plus, we throw in discount prices and free shipping. Now that’s awesome!
Thanks as always for reading and supporting Awesome Sports Logos, where our goal is to bring back the fun and creativity back to sports logos.
Jared Sandler
Awesome Sports Logos Columnist
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