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Raptors Improve Their Sports Logo

January 31, 2016

When a team replaces their sports logo especially when it’s a marked improvement, we cheer for them. The Bengals replace their logo, they go to the Super Bowl. Same for the Patriots. Obviously it coincides with a culture change with the club but hey, we’ll take it. That’s why the Toronto Raptors 32-15 start has us excited. They are second in the Eastern Conference and have won eleven straight. Okay, enough about the red hot team on the court, let’s check out their logo change.

  

(photos courtesy of SportsLogos.net)

On the top, we have the old Raptors logo, followed by the new look on the bottom. At first glance, it’s a major upgrade. Once you go over it in detail, it’s a MAJOR upgrade! The old logo featured a cartoon-esque dinosaur. It’s showing its teeth, so it has a bit of a scary feel. But overall, it looks pretty silly. I think it’s looks like something out of a kids cartoon show, teaching the youngsters about dinosaurs on a Saturday morning. The red color is overpowering. There’s too much of it. Yes, red is the team color, but the way it consumes the logo, coloring the dingy dino and and the top border, makes it an eyesore.

Now let’s take a look at their new 2015-2016 emblem. THIS is a logo. The red has been scaled back immensely. It still exists, highlighting the outer edge of the picture, giving it a wonderful accent. The words “Toronto Raptors” circle around the center image, with a bolder look than in their previous logo. It clearly defines itself, and stands out. This is a great way to shout out who you are, and where you’re from! Of course, the best part of this new logo is front and center. A simple basketball, turned deadly. Raptor claws have grabbed the ball, tearing it to shreds. Surely, this is a metaphor for the team tearing it up on the court! This image of the claw marks keeps the feeling of a mean, fierce Raptor in your mind, but without the silly cartoon look.

Overall, I give the new Raptors logo an A+ in improvement. This team is displaying a new look, and complementing it with exceptional results on the court. You know who else is rocking the game of basketball with an awesome logo? The Toros Del Chorillo. Chorillo is one of the poorest parts of Panama. This section of town has in fact been through a lot. We’ve heard that they selected the bull logo because a bull is a true fighter and a sign of strength, something that the residents of Chorillo have needed to survive.

 

 

Pick up this super soft t-shirt, and show off your mad skillz on the court!

Thanks for reading and supporting us!

YOU are awesome!!

Blake Cole

Awesome Sports Logos Columnist

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