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Toronto’s All Star Logo in the Spotlight

February 14, 2016

Toronto is buzzing this weekend with All Star festivities. For the first time in years, the Slam Dunk Contest brought many to their feet. Next up is the game that millions will view. The final farewell for Kobe Bryant. It’s terrific to see the great city of Toronto take the spotlight. Internationally, it’s up there with the best and for good reason. This NBA All Star Game also features one of the best logos we’ve seen. Let’s get into why we are raving about it. 

Let’s start with the iconic CN Tower as the logo’s centerpiece. That particular building is the most known structure in Toronto–and maybe even the entire country of Canada. It’s a big part of Toronto’s identity and being that the Raptors are the country’s only team, it does a great job of representing Canada too. 

I think having such an icon is so important, in general, but specifically for an event like this because it is a truly a showcase for a specific city while opening doors to an entire NBA community. You want to show off what you’re about and the CN Tower does that. And how about the simple detail? It’s magnificent. Let’s start with the glass floor at the base of the actual tower: it’s lined like the black indented seams of an actual basketball. Beneath than, consider how the tower’s shaft is colored and decorated. To me, it looks like paint or the key of a basketball court. 

These are simple examples, but these examples, tastefully injected and not obnoxious at all, are part of what makes this logo so special. 

Beyond those two important elements, I think the logo has a strong supporting cast of characteristics starting with the placement of the necessary information. This logo specifically places four key things: the “All-Star” lettering, the NBA logo, the host city, and the year. They all blend in so well. It’s seamless, quite frankly. Part of what allows this is the geometrics of the logo itself. The vertical nature of it makes the vertical NBA logo fit perfectly. Pair that with the horizontal shape of the CN Tower’s observation deck and, boom, you’ve got a perfect landing spot for “All-Star” and “Toronto.” I like that the former is placed above the latter because that’s how they rank in terms of importance to the logo relative to the event. Finally, the year is fit nicely on the vertical shaft.

In addition to the shaping and the placing of elements, the coloring makes sense. Grey is the dominant color, but after initially being disappointed that red wasn’t featured more, it would be unfit to color the CN Tower red. Instead, red is featured nicely within the logo and outlining the CN Tower, making it the more dominant of the actual colors.

Overall, this is a perfect example of a job extremely well done. Toronto is an awesome city and we can’t wait to see it featured in full display this upcoming All Star Weekend.

If you like hoops, we think you will dig our basketball t-shirts. Let’s begin in Louisiana with theNew Orleans Curse.

 

Mess with this basketball team and you are in some serious trouble. Love this logo of a voodoo doll going up for the two handed slam.

How about the El Paso Luchadores?

This basketball themed masked celebrates the Luchador tradition in one of America’s border towns.

We also feature several real Panamanian Basketball League logos. One of our personal favorites is the Caimanes de Rio Abajo. No Caimanes have ever been caught in this region but the locals have sworn that they are in these Panamanian waters. Real or not, the Caimanes have an awesome logo.

We suggest grabbing a few of these at discount prices by joining our T-shirt of the Month Club. We are bringing back the fun to your mailbox. You deserve more than just bills. You deserve a super soft awesome t-shirt once a month that is sure to become a closet favorite. 

Thanks as always for reading,

Jared Sandler

Awesome Sports Logos Columnist 

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