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Uniform Ads Approved For The NBA

April 27, 2016

In European sports leagues, it’s standard. The same goes for the WNBA and MLS in this country but this will be the first time that one of the big four American sports leagues dives into this.

The NBA has decided to make a little more money in 2017. When the association ends their current uniform deal with Adidas, and begins a new era with Nike, advertisements will be incorporated on team jerseys. That’s right folks, ads right smack on the jersey! According to reports, a 2.5 inch by 2.5 inch square will be placed on the right side of the chest. This square will be home to future advertisements. NBA commissioner Adam Silver is rolling out this change as a test, allowing teams to sign deals for up to three years for the precious advertisement spot. The revenue gained from this new change is estimated to bring in $100 million. Now that’s a lot of money!

 

Now the NBA isn’t the first sport to have ads placed on the jersey. European soccer clubs are infamous for having large advertisements or company logos across the jersey. In the United States, MLS incorporated logos and ads on their jerseys in 2007, while the WNBA has had them since 2011. Even though these other sports and leagues have had this going on for a while now, the NBA will be the first MAJOR sport in the U.S. to begin advertising on their jerseys.

 

It’s always a plus to have our sports and leagues gain new revenue. If they’re getting money from other places, it could potentially lower ticket prices and beer prices (please do!). That being said, $100 million won’t all of a sudden cut ticket and concession prices in half. And what cost is there to the fan or consumer with these new ads? Honestly, there probably won’t be any interference in watching or enjoying the game. BUT, this is just a start. One can only ask: what’s next?

 

Will we eventually see ads get an even bigger space on the jerseys? Will we ever see these ads consume the entire jersey, leaving our well-liked team logos to fall to the wayside? How about in the stadiums? Are advertisements eventually going to spread so much, that we lose many of the patron-friendly amenities? Will Jumbotron’s and scrolling marquees get smaller and smaller, in place of bigger and bigger ad space? I would hate to see the day that companies and corporations get a bigger grab on our beloved sports. Pretty soon, we may be watching the Denver Budweiser’s play the Carolina Coca-Colas in the next Super Bowl. Be sure to drop your thoughts and comments below. We’d love to hear what you think about this corporate takeover.

 

One logo that will never succumb to any corporate takeover belongs to the New Orleans Curse.

 

 

 

“The Big Easy” New Orleans is not only known for Mardi Gras, but also for its voodoo experience and voodoo shops. From this, we bring you the New Orleans Curse. We love this logo seeing a voodoo doll going up for a slam, pins still intact. No witchcraft or spells with this funny New Orleans t-shirt, just a lot of compliments when you walk around with it on. You can add this super soft tee to your t-shirt of the month club rotation!

 

Thanks for reading and supporting us!

 

YOU are awesome!!

 

Blake Cole

Awesome Sports Logos Columnist

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