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Do the Cavaliers Need a Sports Logo Makeover?

October 19, 2016

The NBA season will begin in just a couple of weeks. It seems like just yesterday that we were watching the Cleveland Cavaliers come back from being down 3-1 in the series, to win a close Game 7 and become the Finals Champions for the first time in franchise history. In what was a rematch of the previous year’s Finals, the Cavs and the Golden State Warriors faced off in a heated back and forth series. LeBron James emerged from the Finals as MVP, and secured his place among talks of best players in the game. He’ll look to lead the Cavs to another run at the Finals this season.

The team’s center, Tristan Thompson, has already missed the first preseason game, and is scheduled to miss more. Reports indicate that he has a sore left foot. Thompson hasn’t missed a game in four seasons, and started every game in Cleveland’s amazing Finals Championship season. Also circling the water cooler, will the club keep Kevin Love? They just signed JR Smith to a new deal according to ESPN.

Whether the Cleveland makes it to their third-straight Finals or not, whether they become back-to-back Champions or not, they have certainly become a force to be reckoned with on the court. With such a reputation behind them, and with dominance on their mind for the future, I say the Cavs are in need of a new team image. Let’s see what they’re working with these days.

clevelandcavaliersnewlogo

Logo courtesy of sportslogos.net

Let’s get right to the point. It isn’t a great logo. By definition, the adjective form of the word cavalier means “showing a lack of proper concern”. Well, the team has shown a definite lack of concern in keeping up with awesome logos in today’s sports world. I can see where they are trying to go with this look, displaying a 17th Century sword in an attempt to be the “swordsman” or “knight on horseback” version of the word cavalier, but that’s really all they have working for them.

The text font is plain, the basketball in the background is plain and the gold outlining of the whole image seems off-putting. Frankly, it seems too easy for a professional NBA team. If this was the look of a D-League team, or some other minor league sports franchise, I could let this slip by. For a team considered in the top tier of their sport, they need a logo that screams just that.

We have one logo in particular that is just SCREAMING awesome. The Parque Lefevre Canguros are rocking their look!

cangaroos
Parque Lefevre is a district in Panama. Canguros is the Spanish word for kangaroos, but we can promise you that there are no kangaroos hopping around in this district. Sometimes team names have no explanation and that’s what is so cool about sports logos.

But seriously, who doesn’t love the kangaroo and why wouldn’t you want wear it with pride? We do, and that’s why we’re glad we have this awesome Parque Lefevre sports t-shirt as part of our collection. Be sure to add this super-soft tee to your t-shirt of the month club rotation! Get more details on that awesome deal right here.

Thanks for reading and supporting us!

YOU are AWESOME!
Blake Cole

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